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Business Plan Writing And Services

Executive Summary

business plan

The executive summary is the first section of your small business plan that is typically written last.  This portion of your business plan provides a brief overview of your company that could stand alone, separate from the rest of your business plan. This section highlights basic information about your business including business name and location, description of your business and your products and / or services, your management team and mission statement. A clear operations strategy is essential to the execution of your business plan.  This is key to take your idea and turn it into a reality.

Company Description

The company description outlines vital details about your company, such as where you are located, the company size, what you do and what you hope to accomplish.  This section also describes the vision and direction of the company so potential lenders and partners can develop an accurate impression about you and your company.

Products and Services

The products and services section of your business plan shows clearly what products you are selling, with an emphasis on the value you're providing to your customers or clients.

Analysis of Customers and Competition

In this section your primary competitors will be identified, along with a comparison of your company's products or services with theirs.  This section also defines the competitive landscape and delineates your company's weaknesses and competitive advantages. This demonstrates who your top competitors will be, along with what will set you apart from the competition.  This section also assesses the customer segment that your company serves. You must convey the needs and requirements of your target customers.

Marketing Plan and Strategy

This section of your business plan builds upon the market analysis section and outlines where your business plan fits into the market and how you will price, promote, sell and deliver your products and services.  This section also covers how you plan to build your brand, including brand development, along with information about partnerships, marketing, and other advertising methods that will be used by your business.

Management Summary

The management summary section of your business plan describes how your business is structured and organized; introduces who is involved, outlines external resources and explains how the business is managed.  It also provides a brief bio of each individual that holds a key position in the company.  This includes information about their education, experience, and any other details that  prove their ability to perform their function within the business.

Financial Analysis

The financial analysis section of your business plan should contain the details for financing your business now, what will be needed for future growth, as well as, estimating your operating expenses.  This section also includes the development of the company's revenue and profitability model.  It includes detailed explanations of the key assumptions used in building the model, sensitivity analysis on key revenue and cost variables, and a description of comparable valuations for existing companies with similar business models.


The appendix is used to support the rest of the business plan.  Every business plan should have a full set of financial projections, including charts, statistics, photos, marketing materials, research, technical drawings, customer letters and lists.  Complete financials to include Personnel forecast, Break-even analysis, Cash flow statement, Sensitivity analysis, Financial assumptions, Revenue forecast, Income statement, Balance sheet, and Financial indicators.

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